AR / VR

AUGMENTED REALITY and VIRTUAL REALITY (AR/VR)

"Augmented reality and virtual reality are going to be a big deal, and they're going to change the way we live and work."

Augmented reality (AR) and virtual reality (VR) are technologies that enable users to experience and interact with computer-generated environments and objects in a way that feels real or immersive. AR involves overlaying digital content and information on top of the real world, typically using a device like a smartphone or tablet. This can be used to enhance the user's experience of the real world, such as by displaying information about a location or providing additional context for a physical object. VR, on the other hand, involves fully immersing the user in a digital environment, typically using a headset or other specialized device. VR environments can be completely computer-generated or based on real-world locations. VR is often used for gaming, training simulations, and other applications that require a high level of immersion. Both AR and VR have a wide range of potential applications, including entertainment, education, training, and more. They are being used in fields such as healthcare, architecture, and manufacturing to visualize and interact with 3D models, and in education to create immersive learning experiences.

Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment). This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.Augmented reality is largely synonymous with mixed reality. There is also overlap in terminology with extended reality and computer-mediated reality.

Augmented reality is used to enhance natural environments or situations and offer perceptually enriched experiences. With the help of advanced AR technologies (e.g. adding computer vision, incorporating AR cameras into smartphone applications and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulated. Information about the environment and its objects is overlaid on the real world. This information can be virtual. Augmented Reality is any experience which is artificial and which adds to the already existing reality. or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space.Augmented reality also has a lot of potential in the gathering and sharing of tacit knowledge. Augmentation techniques are typically performed in real time and in semantic contexts with environmental elements. Immersive perceptual information is sometimes combined with supplemental information like scores over a live video feed of a sporting event. This combines the benefits of both augmented reality technology and heads up display technology (HUD).

Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), education (such as medical or military training) and business (such as virtual meetings). Other distinct types of VR-style technology include augmented reality and mixed reality, sometimes referred to as extended reality or XR, although definitions are currently changing due to the nascence of the industry.Currently, standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual environment. A person using virtual reality equipment is able to look around the artificial world, move around in it, and interact with virtual features or items. The effect is commonly created by VR headsets consisting of a head-mounted display with a small screen in front of the eyes, but can also be created through specially designed rooms with multiple large screens. Virtual reality typically incorporates auditory and video feedback, but may also allow other types of sensory and force feedback through haptic technology.

Virtual Reality or VR is a computer simulated, artificial environment that can take inspiration from the physical features of the real world or go beyond them. VR Devices are able to temporarily fool our senses into believing that the simulated world is real. This immersive medium has the power to create novel experiences that are unattainable anywhere else. VR can be considered synthetic, multi-sensory, interactive and immersive.
Augmented Reality or AR is the technology that combines the real world and the digital world. AR Devices enhance our perception of reality through the incorporation of computer generated information and imageries into our senses. These devices overlay data and rendered images onto physical objects and real-life environments. AR is not restricted to particular displays technologies (e.g. HMD) and potentially isn’t limited to the sense of sight.

Virtual reality (VR) and augmented reality (AR) are technologies that allow people to experience and interact with digital content in a way that feels more immersive and realistic than traditional computer screens. VR involves creating a fully digital environment that users can explore and interact with using specialized hardware, such as a headset and motion controllers. AR, on the other hand, involves overlaying digital content onto the real world, typically through a smartphone or other device with a camera. Both VR and AR have the potential to revolutionize the way we work, learn, play, and communicate. For example, VR can be used for training simulations, video games, and even therapy. AR can be used for things like language translation, navigation, and product visualization. There are many different applications for VR and AR, and the technology is still evolving. Some experts believe that these technologies have the potential to transform a wide range of industries, from education and healthcare to entertainment and retail.

In virtual reality (VR), the users' perception of reality is completely based on virtual information. In augmented reality (AR) the user is provided with additional computer generated information within the data collected from real life that enhances their perception of reality.For example, in architecture, VR can be used to create a walk-through simulation of the inside of a new building; and AR can be used to show a building's structures and systems super-imposed on a real-life view. Another example is through the use of utility applications. Some AR applications, such as Augment, enable users to apply digital objects into real environments, allowing businesses to use augmented reality devices as a way to preview their products in the real world. Similarly, it can also be used to demo what products may look like in an environment for customers, as demonstrated by companies such as Mountain Equipment Co-op or Lowe's who use augmented reality to allow customers to preview what their products might look like at home through the use of 3D models. Augmented reality (AR) differs from virtual reality (VR) in the sense that in AR part of the surrounding environment is 'real' and just adding layers of virtual objects to the real environment. On the other hand, in VR the surrounding environment is completely virtual and computer generated. A demonstration of how AR layers objects onto the real world can be seen with augmented reality games. WallaMe is an augmented reality game application that allows users to hide messages in real environments, utilizing geolocation technology in order to enable users to hide messages wherever they may wish in the world. Such applications have many uses in the world, including in activism and artistic expression.